12. Processing of data by social networks
We maintain publicly accessible profiles on social networks. You can find the specific social networks we use listed below.
Social networks like Facebook, Instagram, etc. can generally analyse your user behaviour comprehensively when you visit their website or a website with integrated social media content (e.g. like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection occurs, for example, via cookies that are stored on your end device or by capturing your IP address.
Using the data collected in this way, the operators of the social media portals can create user profiles that store your preferences and interests. This allows relevant advertising to be displayed to you both on and off the respective social media platform. If you have an account with the respective social network, the interest-based advertising can be displayed on all devices on which you are logged in or have been logged in.
Please also note that we cannot fully comprehend all processing operations on the social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. Please refer to the terms of use and data protection regulations of the respective social media portals for details on this.
Our social media presence is intended to ensure the broadest possible online presence. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which are to be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6(1)(a) GDPR).
Instagram
For the processing of personal data when visiting this profile, there is joint responsibility with Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (Instagram). You can find Instagram's data policy here: https://privacycenter.instagram.com/policy/.
When visiting and interacting with our Instagram profile, Instagram collects and processes the following data, among others:
Name, username, contact and content data, location data if applicable
Activities related to our profile (e.g. Liking, Commenting, Messaging)
Usage and communication data, e.g. via Instagram Insights (statistics tools)
Processing is carried out on the basis of our legitimate interest in an informative and supportive external presentation in accordance with Art. 6(1)(f) GDPR, possibly (in the case of interactions, competitions, etc.) also on the basis of consent in accordance with Art. 6(1)(a) GDPR.
Data may be transferred to the Meta group of companies in the USA or other third countries. Instagram uses standard contractual clauses for this purpose in accordance with Art. 46(2) GDPR to ensure an appropriate level of data protection.
Facebook
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing activities we and Meta are responsible for when you visit our Facebook Page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising settings yourself in your user account. To do this, click on the following link and log in: https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Please refer to Facebook's privacy policy for details: https://www.facebook.com/about/privacy/.
The company is certified under the „EU-US Data Privacy Framework“ (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can find further information on this from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000GnywAAC&status=Active
YouTube
We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Please refer to YouTube's privacy policy for details on how they handle your personal data: https://policies.google.com/privacy?hl=de.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA, designed to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. You can find more information from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active